Benetton and Etam, the global lingerie brands have chalked out plans to hit the Rs 3,800 crore Indian market.
Benetton would shortly launch its inner wear brand Undercolours in the country with the opening of its stores.
Undercolours range would comprise of innerwear, nightwear and swimwear for women.
Benetton has been in the country for over 16 years. The company also plans to start promotion campaign focused on visual merchandising and large format retail stores.